• Shelter Island Boat Festival
  • Shelter Island Boat Festival

Project Overview

Shelter Island Boat Festival

Services Provided

  • Branding

Event Branding, Event Planning, and Online Marketing

The Shelter Island Boat Festival was a ‘concept festival’ formed to celebrate the maritime history and culture of Shelter Island and the Point Loma Village community. Amie Huebner worked strategically with a small team of organizers and Shelter Island based maritime businesses to bring together yacht brokers, local vendors, and restaurants, as well as various maritime tradesmen.

The entire festival was hosted on the premises and docks of one of the greenest working boatyards in California, Nielsen Beaumont Marine. Hundreds of festival guests from Southern California and Arizona, including boat owners and prospective buyers, enjoyed mingling and touring beautiful yachts in an unpretentious and intimate atmosphere. We even had yachting celebrities who live in the neighborhood stop in with their families to enjoy fun boating activities like J/80 sailing, SUP demos, and lectures by local Point Loma experts. We received rave reviews from festival participants and local businesses.

Amie took the lead in planning and implementing various tasks that included:

  • Building the brand and concept for the show
  • Creating an online marketing strategy to help promote the festival in the Southwest Region
  • Helping develop and edit content for the website
  • Event logo design
  • Soliciting and Organizing festival vendors
  • Coordinating festival volunteers